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Debunking Myths of Entrepreneurship

A startup is not a “doll house” version of a larger enterprise. It s a human institution trying to start something new under extreme conditions of uncertainty, says author Eric Ries. It s not that some founders have better ideas than others, and this is what dictates success. What differentiates a successfully launched enterprise is one who can unearth the best ideas under duress – those who can find “the pivot”- the point of reinvention when they realize that their original ideas need retooling. And, more critically, that they can find their market before they run out of money.

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